Do You Need To ReRoute Santa?

A brand new study released today from HomeAway, the world leader in holiday rentals, has revealed a massive 81% of British children are still sending Christmas wish lists to the North Pole, however more than half are worried Santa might lose track of where to drop off their Christmas presents if they go on holiday over the festive season. 

Re-route Father Christmas  is a quirky little website aimed at putting kids at ease. We had a little play with the website and it is super easy to use!

You pop a few details in and a letter from Father Christmas is produced really quickly. Fizz filled in the prompts and as she is under 13 I ticked the box to say that it was all ok with the parents. If you’re not staying at home this christmas it’s a nice idea to spend 5 minutes doing this with your little ones. The graphics are super cute and you can print off your letter at the end or share over social media.




The study, which quizzed hundreds of British parents across the UK, also revealed that whilst children are undoubtedly still fans of putting pen to paper, more than a third of children (35%) now choose to visit the Big Man himself at Santa’s Grotto in department stores or Christmas markets for that face-to-face experience. For tech-savvy kids however, email is becoming a more popular method of contact with 16% choosing to email their wish lists to the North Pole.


Christmas remains one of the busiest times of the year for travel and for those planning to visit family and friends, more than two-thirds (6%) are travelling more than 25 miles. The stay away from home is clearly a big problem for more than half of British children who are worried this will throw Santa and his reindeer off their tracks: 54% admit they’d be worried about Santa knowing their whereabouts and delivering presents to the right address if they travelled this Christmas.


Finally, when it comes to the parents, it seems a large proportion have had to sacrifice a comfortable night’s sleep if travelling over the holiday period in the past. A third (33%) of British adults have found themselves relegated to sleeping on the sofa over Christmas and almost one in five Brits confess to having kipped on the floor! Whether that’s due to an overcrowded house or one too many mulled wines is anyone’s guess…


The research comes alongside the launch of, a site to solve kids’ worries that Santa won’t find them when they travel. Launched by HomeAway, this simple, interactive tool lets children communicate with the North Pole about exactly where they will be celebrating Christmas this year. Children using the site will even get a personalised e-letter back from Father Christmas, acknowledging the sleigh will take a detour for them this year.


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